The Brief

To create a striking brand identity with a unique look and feel for the Swinburne Adobe Hub. The brand needs to appeal to all Swinburne students and work across a variety of applications, both digital and physical.

The visual identity was to reflect the Adobe Hub vision that ‘Swinburne Students are creative, critical thinkers who learn through making to become future facing professionals in a digital world’.

The Solution

The solution to this brief was an artistic and abstract style brand centered around an experimental typeface and vibrant colours. This unique visual identity is bold, strong and unforgiving in its presence.

The intrepid, risk taking nature of the brand aims to encourage students to follow in its footsteps, take risks and think outside the box in their own work. It urges students to embrace creativity and new ideas both in their solutions and the way they present them.

Adobe Hub Banner Design

Adobe Hub Promotional Video